Beyond Van Gogh

GRAND RAPIDS, MI—MARCH 10, 2022— Imagine being completely immersed in more than 300 of the greatest works of post-Impressionist artist Vincent Van Gogh. Now imagine experiencing all of this art liberated from its two-dimensional limitations into a three-dimensional experience that exhilarates every sense and brings to life one of the most influential artists the world has known. It’s all part of Beyond Van Gogh: The Immersive Experience, which has sold over 2.5 million tickets globally making it one of the most popular current traveling exhibitions. The sensory extravaganza produced by Paquin Entertainment Group will open at Devos Place Exhibit Hall A on June 14.  Open for a limited engagement, Beyond Van Gogh: The Immersive Experience was created by French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s world-renowned Normal Studio.

While journeying through Beyond Van Gogh: The Immersive Experience guests witness more than 300 iconic masterpieces, including such instantly recognizable classics as “The Starry Night,” “Sunflowers,” and ‘Café Terrace at Night,” as well many revealing self-portraits.  Prices start at $32.99 for adults and $23.99 for children (ages 5-15), plus ticketing fees. Tickets, which will sell out quickly, will be on-sale to the general public beginning Thursday, March 10 at www.vangoghgrandrapids.com including 10% off with early purchases through March 17th.


“An imaginative and fully-immersive adventure, Beyond Van Gogh: The Immersive Experience takes on the challenge of breathing new life into Van Gogh’s vast body of work. Through the use of cutting-edge 3D projection technology and music to illuminate all of his genius, guests can experience the artist with all their senses,” says Mathieu St-Arnaud, Normal Studio.

Guests are transported into Van Gogh’s world through an all new, exclusively designed space comprised of three areas that segue fluidly into each other. The Education Room leads into the unique Waterfall Room which flows into the Immersive Experience Room. Freed from their frames, Van Gogh’s spectacular paintings appear on projection-swathed walls inviting guests to fully immerse themselves into the incredible detail of his work and be enveloped in his ever-shifting, swirling and colorful flowers, cafes and stunning landscapes. And, hearing the artist’s own dreams, thoughts and words set to a symphonic score drives an unmatched narrative experience. 

“This distinctive and unique multimedia artistic adventure is deeply resonating with audiences. Encompassing a refreshing new twist unlike art lovers have seen before, Beyond Van Gogh: The Immersive Experience gives a new appreciation of this tortured artist’s stunning work. Unsurprisingly millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh: The Immersive Experience will only strengthen that connection,” says Justin Paquin, co-producer, Paquin Entertainment.

Cinematic Van Gogh exhibitions have crossed the ocean from European cities to North America in recent years and met with great critical acclaim, with sold-out audiences in every market. Beyond Van Gogh: The Immersive Experience continues to amaze audiences and will stay in Grand Rapids for a limited engagement before moving across North America. Art lovers near and far will have the opportunity to live this truly unique and unforgettable experience.

WHEN: June 14 – July 9 
Sunday – Thursday: 10:00 a.m. – 9:00 p.m.
Friday & Saturday: 10:00 a.m. – 10:00 p.m.
Final entry 1 hour before closing

WHERE: Devos Place, Exhibit Hall A
303 Monroe Avenue N
Grand Rapids, MI  49503