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Did you know that 12% of WGVU’s annual operating budget is reliant on financial support from area businesses and organizations? As your local source for PBS and NPR, WGVU offers a myriad of opportunities for effectively marketing your company on television and/or radio. Your message not only reaches a premium, engaged audience – but also aligns your brand with quality, trust and excellence. PBS and NPR both deliver break-free, uninterrupted content which creates a better experience for our viewers and listeners, as well as our sponsors. From popular PBS Kids shows to factual news and information programming, WGVU offers something unique for any age, interest or demographic.

In addition to TV and radio, WGVU offers additional platforms for marketing that include print and a variety of digital opportunities. WGVU is also home to several community fundraising events that all rely on corporate sponsor dollars. Our annual flagship events like KidsDay at the Zoo – a day of fun for kids and families; and two signature food/wine events allow sponsors to have a presence and directly reach a desirable audience. Nearly every month of the year involves a different, exclusive community engagement through WGVU.

As a corporate supporter of WGVU, you can be assured you are investing wisely and locally. WGVU professionals can assist with creating a customized sponsorship package that meets your marketing needs and goals, and in turn, supports your favorite public media station! Please contact Kim Shefferly at or 616-331-6465 for more information.

Sponsorship Opportunities with WGVU Public Media

TV (PBS): WGVU-TV reaches 28 counties across West and Southwest Michigan - approximately 2 million people. There are several opportunities for reaching your desired audience, with specific program options or dayparts, including PBS Kids and primetime!

Radio (NPR): WGVU-FM includes 2 stations, reaching Greater Grand Rapids and the Lakeshore. National Public Radio targets an upscale, educated, and loyal audience.

Print: WGVU’s monthly Showplace Guide publication is sent to our members, and includes the TV and radio schedules, as well as highlights for the month. Approximately 12,000 households currently receive Showplace. Sponsorship space is available.

Web: Our website,, receives over 35,000 users a month. Another 11,000 users visit monthly. Our web pages have shown year-over-year growth of approximately 14%. Sponsorship space is available on various pages.

E-newsletters: WGVU’s e-newsletter has approximately 67,000 active subscribers with an average of 23% open rating. Sponsorship opportunities are available.

Events/Community Engagement: Sponsorships available for…

  • Kids/educational initiatives (Cool Teacher Contest, Innovation Challenge, Education Celebration)
  • KidsDay at the Zoo 
  • Powerful Women podcast
  • WGVU Morning Show radio sponsorships
  • Food & wine events