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Amplify Your Brand Through Public Media

At WGVU Public Media, we create connections between your business and the West Michigan community. Sponsoring WGVU isn’t just an investment in brand visibility, it’s a commitment to West Michigan’s future. Your support powers trusted journalism, educational programs, and cultural storytelling that inform and inspire our community.

 

Partnering with WGVU aligns your brand with trusted, high-quality content that resonates locally and nationally.

"WGVU, like Centennial, is committed to investing in our community and provides an authentic window to the world around us. It is so important to champion engaging and enriching programs that broaden perspectives and foster informed communities. We take pride in supporting this vital source of local news and cultural content." – Andy Klinger, COO, Centennial Securities

Sponsorship and Underwriting Opportunities

Explore our wide range of sponsorship opportunities designed to meet your team’s goals and engage with your target audience. Click on the buttons beneath each opportunity to view detailed sponsorship information through downloadable packets.

On-Air & Broadcast Sponsorships

Support NPR news reporting, national PBS programs, or local WGVU programming. Gain recognition through radio or television spots reaching our audience across West Michigan. 

We are excited to now offer underwriting opportunities for digitally streamed WGVU PBS programs through the PBS App and through pbs.org

Signature Events

Sponsor events that bring our community together, such as the annual WGVU Wine Event, KidsDay at the Zoo, and more. Your support enhances these experiences while spotlighting your business.

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Membership Sponsorship

Promote your business through digital platforms, including our website, newsletters, and social media. WGVU’s digital reach offers dynamic and measurable opportunities.

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Education & Community Initiatives

Support programs like Grand Valley Student Reporting Labs (GVSRL) and PBS KIDS community activities, showcasing your commitment to the next generation.

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WGVU Presents Support

Align your brand with award-winning storytelling by sponsoring locally produced Mutually Inclusive or other thought-provoking and vibrant programs such as Living West Michigan and Kalamazoo Lively Arts. You can also support beloved national programs such as Antiques Roadshow, Finding Your Roots with Henry Louis Gates, Jr., and MASTERPIECE dramas like All Creatures Great and Small.

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Can't find the perfect fit? We're happy to create custom sponsorship packages tailored to your business's unique needs.

Why Support Public Media?

Supporting WGVU Public Media is about more than advertising. It's about making a difference.

  • Community Impact: Your sponsorship helps sustain trusted journalism, educational initiatives, and cultural programming in West Michigan.
  • Audience Reach: Public media attracts a loyal, diverse audience that values quality and trust. Sponsorship demonstrates your shared commitment to these values.
  • Brand Alignment: Associating with WGVU shows your dedication to enriching lives through education, entertainment, and information.
     

Your support ensures public media remains accessible to everyone, fostering a more informed and connected community.

Join Us in Strengthening Public Media in West Michigan

We'd love to discuss how your business can benefit from a partnership with WGVU Public Media. Contact us today to explore the possibilities!
 

Kim Shefferly
Senior Corporate & Community Partnerships Officer
📧 sheffeki@gvsu.edu
📞 (616) 331-6465

Nic Vang
Development Specialist
📧 vangni@gvsu.edu
📞 (616) 331-6757

Together, let's continue building a strong, vibrant West Michigan.

About WGVU Public Media

Our Mission
Connecting with communities using the strengths of public media to educate, inform, inspire and entertain.


Our Vision
WGVU’s vision is for an improved quality of life for all members of the community through access to high-quality cultural, educational and entertaining content built upon authentic relationships, recognizing our true strength lies in our ability to work together.