The newly founded celebration
of Giving Tuesday has helped increase awareness of the need to support non-profits
and charitable institutions.
But as WGVU’s David Moore reports, feeling good
isn’t the only reason we share our blessings.
Christmas and giving just naturally seem to go hand-in-hand.It’s a generous time of year when we remember
the less fortunate at least partly because it makes us feel good about
Dr. Michael Moody is with Grand
Valley State University’s Johnson Center for Philanthropy and observes there’s
often another piece to the puzzle that encourages generosity.
Moody says “People who itemize on their taxes
want to give by the end of the year. That’s a big motivator.In fact, there was a study that came out
recently that said 22 per cent of all online donations, which is more and more
how people give instead of by writing a check, are made in the last two
daysof the calendar year.And depending on when the mail goes out, the
last couple of days of the year are by far the biggest days of giving.”
Now, he took great pains to
note that not every contributor or donor is thinking about a tax
deduction.For three quarters of givers,
it’s not the year end deduction, but just part of the spirit of the season, part
of giving back to the community, a phrase we in West Michigan hear a lot about all
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