The real reason we go Christmas shopping before sunrise
David Moore November 29, 2013 | WGVU
Black Friday came on Thursday
this year, in a manner of speaking.
Manymany stores opened their doors at 6:00 a.m. to
crowds waiting for deep discounts on specially selected merchandise.
But why do we really haul out at zero dark
thirty and stand in the cold pre-dawn for a few bargains?Is there really something else involved than
just a search for a good deal?
Dr. Paul Critelli is a Grand Rapids psychologist
and long time student of human nature.We
wondered if perhaps we’re preaching one thing, but practicing another.
Critelli said “I don’t it’s so much hypocrisy
but more a sort of philosophical thing where people are saying, ‘yes, isn’t it
awful that the stories start the day before Halloween advertising Christmas,’ but
they’ll still take advantage of if the incentiveislarge enough."
Critelli posits that a lot of
the people who’re out there to grab a fistful of bargains, tend to, at least
for that morning, discount things like comfort, family togetherness and sleeping
As for the stores themselves, Critelli
says you can bet that if the incentives didn’t pull in the customers there
would be no 6:00 a.m. beat-the-clock races for hot deals.
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