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IDA honors ArtPrize and Downtown Grand Rapids with 2013 Pinnacle Award


Caroline MacGregor
October 8, 2013 | WGVU   The award, considered the IDA’s highest honor, recognizes innovative efforts to improve the image and vitality of the downtown was presented at IDA’s World Congress and 59th Annual Meeting in New York. 

DGRI President and CEO Kristopher Larson says the City is deeply moved by the award, calling it, “a tribute to the remarkable collaborative network of people who surround an event that has restarted conversation about art and culture." He says the event has inspired a level of creativity that has drawn large scale new audiences to the downtown, and resulted in huge financial returns for the community. 

Now in its fifth year, ArtPrize has attracted international attention and was named by TIME magazine as one of the “Five Festive Events You Won’t Want to Miss in 2013.” About 400,000 people gather in Grand Rapids annually for the event which generates more than $15 million annually for the City. Compare that to 9.3 million generated by The Red Wing’s 2008 Stanley Cup Series in Detroit.

"Even though economic development is not our primary reason for existing, that is something that is a very good thing that is happening. We also think our ability to engage art lovers is something we are going to become better at; there's going to be a change over time."

ArtPrize spokesperson, Brian Burch.

ArtPrize provides a web-based platform that connects artists to venues, enabling the public to vote and ultimately shape the outcome of the competition. By engaging downtown businesses as partners in the event through venue registration, businesses can actively market themselves to customers. 

ArtPrize was among 13 qualified entries in the events and programming category for the Pinnacle Award. Judges considered organizations that excel at marketing their city center.

IDA President and CEO David Downey says the IDA Awards Jury each year honors programs that set the standard for best practice in the industry and calls ArtPrize an example for all downtowns to emulate.

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Tuesday
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Monday
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Friday
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