Grand Rapids cancels July 4th parade due to lack of interest
Caroline MacGregor July 1, 2013 | WGVU
This year's July 4th parade, sponsored by Amway, was planned
for 5pm but Ed Kettle, director of Amway’s 4th of July family fireworks
celebration says while the fireworks show later on promises to draw a big crowd,
it’s just not the same story for the parade.
“You know, this is not unpredictable. We've found out over the years of trying other things for the 4th of July, that fundamentally - what happens in Grand Rapids is that people get up and they go to the area parades and there are so many of them and they are all terrific."
they put in the same effort to attract local organizations but to no avail.
"We did the same outreach we did every year, mostly through the media and social media. There's just very slow returns to the point where we said we cannot risk this, there's a lot of expense involved so we decided to call it a day.”
people are just not willing to stand around later in the afternoon when the
weather can be uncomfortable. He says smaller area parades in the morning are a
“Grandville, East Grand Rapids, Kentwood all have wonderful parades in the morning when it's cooler. Now they come out later at 5pm when it's pretty warm, last year in particular, when it was over 100 degrees.”
fireworks show is scheduled for 10:30 p.m. There will be music and children’s events
beforehand along with.
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