Patrick Center June 19, 2013 | WGVU The Great Recession recovery has created a unique set of circumstance. Ed Paulson, a business professor at Chicago’s DePaul University, says more people have been unemployed for a longer period of time and are dipping into their 401K’s to stay afloat waiting for their old job to come back. Paulson says it stands to reason with the stock market doing well, the hiring should return. But in this era of gains, companies are doing more with less.
“Why not look at yourself as capability waiting to be applied as opposed to somebody waiting to be hired?”
The author of “The Complete Idiot’s Guide to Starting Your Own Business” makes the case it puts you in control.
“Invest in yourself and a good idea and vet the idea to make sure the idea is a valid idea and develop the skills to evaluate that idea. Or partner with somebody who has those skills to figure out what that idea could be?”
Paulson believes you probably have a sellable idea or service complementing the area where you live.
“Look in your local community and see where are those opportunities because you don’t need to be a $20 million business to make a reasonable living for you and your family. If you can get a few 100-thousand dollars in sales under the right circumstances right in your own community and controlling your own destiny using your own resources and using your own money. Look for something that’s missing.”
If you’ve ever uttered, ‘Why doesn’t somebody do that?’ It may be an opportunity to carve out your own niche market.
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