A remapping of the area known as Metro Grand Rapids should play out well for the region’s business climate.
The reconfiguration brings with it an effective 30% population gain to a little over 1 million.
Ron Baker at the Grand Rapids Area Chamber of Commerce tells WGVU that million number alone is a big plus when it comes to pulling in the national retail chains.
And while the top tier of those companies may conduct thorough market research and analysys before deciding to locate in any given area, “others tend to follow someone else because they know what their process is and if it will work for them, it’ll work for us. They don’t spend the time on the deep dive analysis and let somebody else do that and just kind of follow along and use their research.”
The new Grand Rapids-Wyoming MSA includes Kent, Ottawa, Montcalm and Barry counties.
And while it’s mostly the census driven change in back of the bigger numbers, population shifts over the last ten years also factor in.
The new designation puts Grand Rapids behind only metro Detroit in Michigan, and 52nd in the entire nation.
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