Great tourism and great wines: Two good reasons to weekend in Michigan
November 8, 2012 | AP
The Pure Michigan tourism campaign is getting ready to launch a $2 million winter advertising push. WGVU’s David Moore reports.
Not only a new ad blitz, but also a revamped website, television, radio and billboard strategies.
Targeting travelers in the border states of Illinois, Indiana, Ohio and Wisconsin, the winterized campaign runs from the end of December through the end of January.
And a healthy part of our state’s economy, wine production, is coming along just fine, with grape acreage doubling over the past decade.
So says the United States Department of Agriculture (USDA) which counts some 2,600 acres of wine grape growing regions, including several here in West Michigan. That’s in addition to a steady 12,000 acres for juice, jam and jelly products.
The Michigan Department of Agriculture’s Gordon Wenk, also Chairman of the Michigan Grape and Wine Industry Council, says our wineries are “committed to the concept of regional identity, and showing steady growth.”
The USDA report is based on the 2011 Michigan Fruit Survey.
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