“By offering PBS KIDS programming 24/7, PBS stations will extend the reach and impact that they already have in their communities, where they provide essential services for families,” said Kerger. “With the launch of the multi-platform 24/7 PBS KIDS channel, all of America’s children will be able to access our trusted educational content anywhere, anytime and through any device. As the only free national 24/7 kids’ TV service in the U.S., the PBS KIDS channel will be a game changer for all families – especially our nation’s most underserved, many of whom do not attend preschool and rely solely on over-the-air television for media content.”
PBS KIDS Ranks #1 in Preparing Kids for Success in School and Life
For more than a decade, the American public has consistently ranked PBS KIDS as the number-one educational media brand for children.iii In a recent survey, PBS KIDS ranked first in school readiness among children’s TV networks. When asked how well networks prepare children for school, 81 percent of parents said PBS KIDS helps a lot/somewhat, topping the next closest network by 11 percent. Parents also credited PBS KIDS for more positive behavior exhibited by children after watching. PBS KIDS stands out as the most trusted and safe place for children to watch television and the best use of families’ screen time, according to the study. PBS commissioned the study with an independent research firm. More findings are available here.
Leading children’s media experts point to PBS KIDS as a trusted resource for families, too. “PBS KIDS’ series are consistently among the highest-rated shows that Common Sense Media reviews,” said James P. Steyer, founder and CEO of Common Sense Media. “Millions of children across our country stand to benefit from the increased access to PBS KIDS’ exceptional content with the launch of the 24/7 PBS KIDS channel.” Similarly, the American Academy of Pediatrics (AAP), in its recently updated guidelines for children’s media use, recommends PBS KIDS as the leading resource for quality, educational screen time. The new AAP guidelines also encourage parents to watch TV with their children and talk about it together.
Decades of research confirms that PBS KIDS media content helps children build critical skills – among them, early literacy, math and social-emotional skills – that enable them to find success in school and life, while also helping parents increase their own engagement in their children’s learning. A study conducted by WestEd found that PBS KIDS resources can help prepare children from low-income families for kindergarten.iv Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.v
“We know from years of research that PBS KIDS helps children build important social-emotional and school readiness skills, and that the learning potential of media is multiplied when parents co-view with their children,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “We are encouraged to see how much parents value family viewing time, ranking PBS KIDS as the number-one use of family screen time, because parent involvement is critical to our long-term vision of using the power of media to create a personalized learning experience that engages and meets the needs of kids, parents and teachers.”
Learning Opportunities for All
Live TV is the dominant way children access video, with most of kids’ TV viewing taking place on weeknights and weekends.vi This is true for all children, but especially for those in low-income families, who make up a significant percentage of PBS’ audience.vii The new PBS KIDS channel will be a critical resource for young children living in low-income households, who are more likely to rely on TV for educational content, and to be under-connected, with many families able to connect only via mobile devices and with inconsistent access to the internet.viii
An All-Star Line-Up of Kids’ Favorites & Special “PBS KIDS Family Night”
The PBS KIDS 24/7 channel launch schedule includes the following 21 PBS KIDS series:
BOB THE BUILDER
THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!
READY JET GO!
SID THE SCIENCE KID
|CLIFFORD THE BIG RED DOG|
DANIEL TIGER’S NEIGHBORHOOD
SPLASH AND BUBBLES
THOMAS & FRIENDS
PEG + CAT